Who's behind LeadIn Local
Every system starts with a story. Here’s mine....
I am James Upjohn, 42 years old, dad to three teenagers, and a full-time internet marketer since 2012.
I have built agencies that generated over £800,000 a year, coaching programs that made £250,000 in the first 12 months, and I’ve experienced the highs and lows that come with chasing big dreams, surviving a messy divorce, and rebuilding from the ground up.
I have owned my dream home, travelled the world, and worked with clients across dozens of industries.
What I’m most proud of now is creating something simple, honest, and effective that helps small business owners and freelancers get real results.
I’m in a new chapter of life. I’m rebuilding, finding focus again, and helping others do the same.
That’s what LeadIn Local is all about.
From SEO to Paid Traffic: The Journey
Before LeadIn Local, I ran a coaching program called Ranking Rabbit that focused entirely on SEO.
Back then, I was the guy who said, “Paid traffic? No chance. SEO traffic is free once you are ranking.”
And it worked. Ranking Rabbit helped hundreds of people reach page one of Google and build sustainable income streams.
Over time, things changed. Google introduced AI results, People Also Ask boxes, sponsored listings, and product ads that took up more and more of the space at the top of search results.
Even clients who were ranking number one saw their organic traffic drop sharply.
I realised that ranking alone was no longer enough.
Reluctantly, I decided to learn paid advertising. I knew nothing at all about running ads, but I spent months testing ideas, learning everything I could, speaking to Meta Marketing Pros, and running campaign after campaign to figure out what really works.
Now I am a complete convert to paid traffic.
SEO is still powerful, but it is a slow burn. Paid traffic is almost instant, and I love it.
Why I Created LeadIn Local
LeadIn Local was built for people who want something simple, practical, and proven.
It is for local business owners who need real enquiries, freelancers and agency owners who want predictable income, and anyone who wants a system that delivers results without complicated funnels or endless tech.
Everything inside LeadIn Local is based on real-world testing.
It is the exact process I use every day in my own client campaigns to generate consistent leads and sales.
A Bit More About Me
Outside of marketing, I have always been active in my community.
I have served as an elected councillor, a school governor, and I help out with our local church youth group.
I am a baptised Christian, and my faith keeps me grounded, grateful, and focused on helping others succeed with honesty and integrity.
Whether it is business or life, my mission is simple:
Help people grow, build confidence, and create more freedom for themselves and their families.
The Bottom Line
I have seen both sides of this industry: the hype and the hard work.
LeadIn Local is not about chasing trends or promising overnight success.
It is about using practical systems, built through experience, that consistently generate leads for real local businesses.
If you are ready to skip the guesswork, get clarity, and start seeing real results, welcome.
You are exactly where you are supposed to be.